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Recycling at West Devon Borough Council

Over the past year, we have been working with the recycling team at West Devon Borough Council on a number of projects to deliver a total promotional solution.

Working within the guidelines supplied by WRAP - the Government's Waste and Resources Action Programme - and using nationally promoted imagery provided by them, we have designed a range of print, display materials and liveries for their vehicle fleet, providing a package with a major local impact.

We designed and laid out a range of print items - including the eye-catching Waste and Recycling Service Guide, pictured above, which featured an innovative cut and fold. Further print included leaflets to launch the Food Waste recycling trial scheme in the Borough, a flyer to advise on the start of a new Garden Waste and thick card collection service, and a notification card explaining to residents why it was not possible to collect some materials they may have left for the Borough's doorstep recycling collection.

In addition to conventional print, we also designed and supplied a range of pull-up display panels, printed on weatherproof vinyl for external use. Prominent use of the nationally-recognised graphic images, alongside succinct and clear text, helped to ensure that the recycling message is instantly recognised and easily understood.

Graphic Words also assisted with the design for promotional items - including cloth and hessian carrier bags and recycled plastic pens - which were used as part of the campaign.

We also revised the design and lay-out of some materials to create advertisements for use in the local press.

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